McDonald’s – Free Coffee

Keep Reading ...

I’m not a big fan of McDonald’s but when it comes to advertising I really start to like them. I bet no one could pass by these ads without stopping and actually reading the message.

Advertising Agency: Cossette West, Canada
Creative Director: Bryan Collins, Rob Sweetman
Copywriter: Michael Milardo, Bryan Collins
Art Director: Eric Arnold, Rob Sweetman

“To get the message out about a McDonald’s free coffee promotion, a common streetlight was transformed into a giant carafe pouring a cup of coffee”

Advertising Agency: Cossette West, Canada
Creative Director: Bryan Collins, Rob Sweetman
Copywriter: Michael Milardo
Art Director: Eric Arnold

VN:F [1.4.8_745]
Rating: 9.1/10 (55 votes cast)
Share and Enjoy:
  • Digg
  • StumbleUpon
  • Facebook
  • Twitter
  • Sphinn
  • del.icio.us
  • Mixx
  • Google Bookmarks
  • Meneame
  • Reddit
  • E-mail this story to a friend!

Jeternel Beauty Clinic – Fast Wrinkle Removal

Keep Reading ...

Minimalistic illustration and  minimalistic headline – that’s what makes these ads really attractive. As always, genius lies in simplicity.

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevynnykh
Copywriter: Evgeny Primachenko
Illustrator and Designer: Dmitry Maslakov
Published: August 2009

VN:F [1.4.8_745]
Rating: 5.1/10 (33 votes cast)
Share and Enjoy:
  • Digg
  • StumbleUpon
  • Facebook
  • Twitter
  • Sphinn
  • del.icio.us
  • Mixx
  • Google Bookmarks
  • Meneame
  • Reddit
  • E-mail this story to a friend!

Maximum Ride – Kids Who Can Fly

Keep Reading ...
Strange Buildings and Unusual Architecture

“Maximum Ride is a series about a group of children who can fly. To launch the latest book, we created a large ground decal that showed Aucklanders what it was like to stand on the edge of a building and jump.”

If you love this idea, you can check more examples of 3d pavement art here: 44 Amazing Julian Beever’s 3D Pavement Drawings

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Copywriters /art directors: Rebecca Johnson-Pond, Kimberley Ragan
Photography / Retouching: Kevin Hyde
Producer: Gabrielle Buckle
AM: Krystal Houghton
Art Director: Antonia Baker
Executive Creative Director: Nick Worthington
Design: Rebecca Johnson-Pond and Simon Redwood
Released: May 2009

VN:F [1.4.8_745]
Rating: 9.1/10 (57 votes cast)
Share and Enjoy:
  • Digg
  • StumbleUpon
  • Facebook
  • Twitter
  • Sphinn
  • del.icio.us
  • Mixx
  • Google Bookmarks
  • Meneame
  • Reddit
  • E-mail this story to a friend!

DHL – Turning Page

Keep Reading ...

I think that everybody who would turn this page would feel a little satisfaction inside. Moreover, this ad show what DHL does in the most straightforward way possible. Nice work! And as always genius ideas are the most simplistic ones.

Ok, now some drawbacks: 1) it’s pretty expensive as it uses 3 pages 2) these locations look quite the same, so it seems as though the package has traveled only 1 meter.

Advertising Agency: Shanghai J&J Advertising Co., China
Creative Director: Aaron Cheng
Copywriter: Chen Rui

VN:F [1.4.8_745]
Rating: 9.5/10 (61 votes cast)
Share and Enjoy:
  • Digg
  • StumbleUpon
  • Facebook
  • Twitter
  • Sphinn
  • del.icio.us
  • Mixx
  • Google Bookmarks
  • Meneame
  • Reddit
  • E-mail this story to a friend!

Exotica Flower Shop – Mother’s Day

Keep Reading ...

“We’re all children on Mother’s Day” – they simply took this old truth and made a funny ad out of it. What can I say – nice work. The only question remains is whether it sell the flowers.

Advertising Agency: H&C Leo Burnett, Beirut, Lebanon
Creative Directors: Bechara Mouzannar, Chermine Assadian, Betty Francis
Art Directors: Layla Naamani, Roula Asmar
Illustrator: Mark Calina
Photographer: Mario Kiener
Published: February 2009

VN:F [1.4.8_745]
Rating: 6.0/10 (22 votes cast)
Share and Enjoy:
  • Digg
  • StumbleUpon
  • Facebook
  • Twitter
  • Sphinn
  • del.icio.us
  • Mixx
  • Google Bookmarks
  • Meneame
  • Reddit
  • E-mail this story to a friend!

Folliderm – Scared of Losing Your Hair? (Elevator Ad)

Keep Reading ...

The ad is really cool and creative, but what if the elevator is full of people? Even one guy in the elevator would ruin the effect. As always – most of the ambient ads work best on the internet and not in reality. Yes, we are being overly picky here, but that is fun!

Advertising Agency: Sorento Healthcare Communications, Mumbai, India
Executive Creative Director: Rajesh Rai
Creative Group Head – Art: Dinesh Ghosalkar
Creative Group Head – Copy: Sarvesh Raikar
Visualisers: Sabin Antony, Amruta Karandikar
Group Account Manager: Preetha Vasanji

VN:F [1.4.8_745]
Rating: 9.7/10 (43 votes cast)
Share and Enjoy:
  • Digg
  • StumbleUpon
  • Facebook
  • Twitter
  • Sphinn
  • del.icio.us
  • Mixx
  • Google Bookmarks
  • Meneame
  • Reddit
  • E-mail this story to a friend!

Basheer Graphic Books – Rainbow

Keep Reading ...

Challenge

Basheer Graphic Books would like to promote Pantone color guide book to college art students and faculty, and to convince them that Pantone has the most color selection for their printing guidance.

Solution

To grab their attention they re-create a rainbow consist of Pantone color chips in the middle of college’s park. With 8 meter in length and height 4,5 meter. More than 5000 color chips were used to cover the arch.

Result

The rainbow creates a spectacle and students realize that Pantone has real life colors. Inquiries for Pantone books in Basheer Graphic Books also significantly increase.

Advertising Agency: Bates141, Jakarta, Indonesia
Creative Director: Hendra Lesmono
Art Directors: Andreas Junus, Irawandhani Kamarga
Copywriter: Iyan Susanto
Released: July 2009

VN:F [1.4.8_745]
Rating: 8.2/10 (31 votes cast)
Share and Enjoy:
  • Digg
  • StumbleUpon
  • Facebook
  • Twitter
  • Sphinn
  • del.icio.us
  • Mixx
  • Google Bookmarks
  • Meneame
  • Reddit
  • E-mail this story to a friend!