What is a better way to promote the product than giving it for a public test. While screaming “our glass is unbreakable” doesn’t really sound convincing, put the glass in the bus stop and say – break it! Yes, come on , break it and you can take the money! $3 million in cash! Well, that is really convincing!
The true is, that there were actually only $500 put on the top of the fake bills, and people were only allowed to use their feet to break it. In case, someone actually break it – there was a guard to assure that nobody kept the fake money from the glass. He also had to make sure that the rules of breaking it were being followed.
P.S.: Anyone tried to break it?
Probably related ads:
KitKat Bench – Have a Break Have a KitKat
Nikon’s creative and funny S60 ad campaign