While shocking adverts with blood and death images might not shock you, the first ad of this particular CERCA campaign against pedophilia probably will. Maybe they have crossed the line with the first one, but it’s a serious problem, so the means to an end can be justified.
First message: “Turn off the lights and help (child’s name) overcome his fear of the dark”
Second message: “Pedophilia. You might not see it, but it could be happening.| 70% of child abuse cases take place in their own home. To report call: 11 3115 6119. Children and adolescents reference center.”
#1
#2
#3
Award: Silver Clio 2009 (print)
Agency: Euro RSCG, Brasil, São Paulo
Probably related ads:
Crashed Beds: Social Ad Campaign in New Zealand against Driver Fatigue
What Goes Around – Comes Around – Anti-War Campaign
Don’t Take Your Kids to Arlington Pediatric Center (logo fail twice)
Why didn’t make the first poster an animated gif with sound Fx? That would protect kids even better!
Thanks for campaign!
The boys are all in the world!
Hugs!
Joshua
CIA-P
da best. Keep it going! Thank you
is it just me, or are those silhouettes Dr. Cox and JD from scrubs?
but seriously, people need to start using more graphic ads. if i saw these at a bus stop, it would certainly capture my attention.
shit that was hot. hold on while i masturbate because i cant get girls in real life because im just some stupid monkey that owns a website. yo
am I the only one turned on??
Thanks so much, this needs to be out there…..thanks!
Why do they assume that pedophiles in general (a) do actually molest children and (b) are in middle to old age. Given that there IS a risk to children from molesters, this does serve a purpose. But in general it is discriminatory and offensive.
These are brilliant ads. They’ve taken the same approach as road safety campaigns. BTW, the reason for the “middle aged men” is due to the satistics and demographics involved in child sexual abuse cases as well as child sexual abuse abuse material.