Challenge

Basheer Graphic Books would like to promote Pantone color guide book to college art students and faculty, and to convince them that Pantone has the most color selection for their printing guidance.

Solution

To grab their attention they re-create a rainbow consist of Pantone color chips in the middle of college’s park. With 8 meter in length and height 4,5 meter. More than 5000 color chips were used to cover the arch.

Result

The rainbow creates a spectacle and students realize that Pantone has real life colors. Inquiries for Pantone books in Basheer Graphic Books also significantly increase.

Advertising Agency: Bates141, Jakarta, Indonesia
Creative Director: Hendra Lesmono
Art Directors: Andreas Junus, Irawandhani Kamarga
Copywriter: Iyan Susanto
Released: July 2009