The ad is of course not new, nevertheless it’s still great, and won Gold Lion in Cannes few years ago. It is said that “In Advertising, Less is More”, and it is a great example of this. Thumbs up for the copywriter!
Advertising Agency: TBWA\Vancouver, Canada
Creative Director / Copywriter: Paul Little
A similar concept has been used before, and you can see it below.
Just a simple line, thats it. Which one do you find better?
Probably related ads:
Prostate Cancer? Test Your Blood!
Davidoff Cigars – Every Man Has a D-Spot (is this ad guy already dead from smoking?)
What Goes Around – Comes Around – Anti-War Campaign
The 1st one much better executed, z what I think.