Well if you would really come a little closer to the ad you would probably need the funeral services from Bergmann & Sohn. I can’t say it isn’t creative, but a bit too much I think. What if someone actually died near this ad? If somebody committed suicide here? It wouldn’t be funny then for the company.
P.S. they could have written the text “come a little closer” in a very small font – that way they would really get more customers 
Probably related ads:
Use Fiji Travel Services and You Can Throw Away Your Clothes
KitKat Bench – Have a Break Have a KitKat
Durex – Enjoy the Other Side
Come closer was to call U closer to read the text below….