Well if you would really come a little closer to the ad you would probably need the funeral services from Bergmann & Sohn. I can’t say it isn’t creative, but a bit too much I think. What if someone actually died near this ad? If somebody committed suicide here? It wouldn’t be funny then for the company.
P.S. they could have written the text “come a little closer” in a very small font – that way they would really get more customers