BETA (Beirut for the Ethical Treatment of Animals) is encouraging you to adopt a dog. Why should you do this? Because dogs will never come late after some party, will never smoke pot, and they will never read Playdog! Add to this list their endless love and loyalty, and you’ll know what to adopt next.  Pretty convincing ads, huh?

Advertising Agency: Leo Burnett, Beirut, Lebanon
Creative Directors: Bechara Mouzannar, Chermine Assadian