Despite what everyone says about the ad being poorly executed, we say, maybe, but overall the ad is good. An ordinary viewer probably doesn’t even notice those flaws, he only sees a strong image with a strong message. I believe, that those who play poker will easily get it and enjoy. If it was the other way around – superb execution, but a lame concept and weak message communication – the ad would be a waste of money.

“Star City Casino. September 5-13 Hunt around at biggamepoker.com.au”

Advertising Agency: Junior, Brisbane, Australia
Creative Director: Jonathan Drapes
Art Director: Sharon Edmondston
Copywriter: Misha McDonald
Account Manager: Rebecca Myers