If you’ve ever driven a car while feeling tired, you probably know that is quite dangerous, because it is easy to fall asleep. This nice social ad campaign in New Zealand vividly shows the consequences of insufficient sleep – crashed beds with dead body. I believe this must have been an effective campaign as these particular shocking images has a power to stick in your mind with a very simple yet effective message – not enough sleep in bed = death on the road. Well, enjoy the creative ads:

Award: CLIO 2009 Gold

Advertising Agency: Clemenger BBDO, Wellington