I think that everybody who would turn this page would feel a little satisfaction inside. Moreover, this ad show what DHL does in the most straightforward way possible. Nice work! And as always genius ideas are the most simplistic ones.

Ok, now some drawbacks: 1) it’s pretty expensive as it uses 3 pages 2) these locations look quite the same, so it seems as though the package has traveled only 1 meter.

Advertising Agency: Shanghai J&J Advertising Co., China
Creative Director: Aaron Cheng
Copywriter: Chen Rui