Some think this picture is cute and funny, others find this racist or even politically incorrect. In any case, ad, which generates lots of discussions is an ad which get noticed. So part of the success is reached, another question is what kind of impression it conveys to the costumer. For me it gives this playful and fun feeling, which reminds of childhood, and ice cream is all about fun, right?

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Published: March 2009