Durex  ads are creative, amusing and subtle as always. The company presented it’s lubricant for.. the other side. While the objects in those adverts has nothing to do with the product itself, their other sides look very unusual and eye-catchy. The images catch our attention because we actually almost never see the back of these things in our lives, so our mind just cannot ignore them. Besides that, it must be the most subtle way to show where exactly to use the lubricant.

Agency: McCann Erickson, Italy