Disconnect for a while. Read a book. However Tzomet Sfarim forgot, that there are a lot of books online, and you can read one without disconnecting. Nevertheless, messing up with big brand names (in this case facebook) is always a good advertising tactics, as it often leads to cheap popularity. Overall, it’s a nice ad spoof.

Advertising Agency: Brickman, Ramat Gan, Israel
Creative Director / Art Director: Yotam Sharon
Copywriter: Ronni Azulay
Published: December 2008