Financial Downturn. What is the first mistake businesses make? Don’t know yet? OK, heres a little hint bellow…

Yep, no advertising! It’s shown in a pretty straightforward way, but I believe that many of you had to look twice and think for a while to get the idea. Making the viewers think is of course an excellent thing in advertisement, because people just love to solve puzzles.  OK, so the idea is 10/10, but.. Theres always those buts.

The problem is that this ad could get easily ignored by our eyes (because of selective attention) . Many people just mistake it for a genuine torn down billboard. So 9/10?

Advertising Agency: DDB London, UK
Executive Creative Director: Jeremy Craigen
Creative Directors: Ben Tollett, Emer Stamp
Copywriter: Mike Crowe