I’m sure that 99% of the people passing by stopped and examined that living ad poster filled with real fish. What can we learn from this creative advertisement? Putting some real (even living!) stuff in the ad makes the difference between just another advert and a killer ad. Cool or cruel? I think both.

Oh, and I believe it was a bit risky decision, because imagine a situation, where one of the fishes suddenly floated tummy up.

Watch a video about the living poster on youtube: http://www.youtube.com/watch?v=Hwxq-CNfQC0

P.S.: It is said ,that the living poster was built according to the recommendations of the federal veterinary office and
the animals have been provided with sufficient air, food and cooling.

Advertising Agency: Publicis, Frankfurt, Germany
Chief Creative Officer: Stephan Ganser
Creative Director (Art): Nico Juenger
Architect: Thomas Breen
Released: February 2009