Fitness First is the largest privately owned health club group in the world. How to advertise? Simple – show people how much they weigh. What a nice way to remind people, that they need sport club

Advertising Agency: N=5, Amsterdam, The Netherlands, creatives: Marco de Jong, Thijs Bontje, Jurriaan Noij; Date: March 2009
Probably related ads:
Termix Club – Sport Gay Bar
Nikon’s creative and funny S60 ad campaign
Elasun Condoms – Sports Make You Health














