The ad is really cool and creative, but what if the elevator is full of people? Even one guy in the elevator would ruin the effect. As always – most of the ambient ads work best on the internet and not in reality. Yes, we are being overly picky here, but that is fun!

Advertising Agency: Sorento Healthcare Communications, Mumbai, India
Executive Creative Director: Rajesh Rai
Creative Group Head – Art: Dinesh Ghosalkar
Creative Group Head – Copy: Sarvesh Raikar
Visualisers: Sabin Antony, Amruta Karandikar
Group Account Manager: Preetha Vasanji