Frontline – Get Them Off Your Dog

Categorized Under: All ads, Ambient, Creative Ads, Funny Ads
Strange Buildings and Unusual Architecture

Challenge

A local petstore chain with limited budgets needed to push their range of de-ticking products. They needed a solution that was affordable yet impactful.

Solution

The insight – you may be close to your pet but totally blind to flea infestations. Huge 225 sq.meter stickers, across 3 malls, crawling with people were used citywide to highlight their leading product range.

Result

The amusing, memorable and surprising use of simple ambient media made JakPetz and its Frontline products get more attention than any expensive ATL campaign. The outcome? Less fleas more sales. Happy dogs, even happier client!

Advertising Agency: Saatchi & Saatchi Jakarta, Indonesia
Chief Creative Officer: Andy Greenaway
Executive Creative Director: Juhi Kalia
Art Directors: Aryanto Salim, Joel Clement
Copywriters: Pancaputera, Juhi Kalia
Photographer: Heret Frasthio
Released: January 2009

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Rating: 9.5/10 (35 votes cast)
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