No matter how good and creative the idea behind this ad was, if it looks like a guy sitting on the toilet it’s a huge FAIL. And that was exactly what I saw when I first looked at it. Only after closer investigation I found out, that the idea was pretty cool, but it’s still a guy on the toilet.

Advertising Agency: AMVBBDO London, UK
Executive Creative Director: Paul Brazier
Art Director: Chris Kelly
Designer: Steve Davies
Copywriter: Rob Webster
Account manager: Andrea Flamini