“Why innovate when you can copy and then talk sh*t” – once wrote some guy on flickr on his picture. JWT Sydney created an advertising campaign (won Cannes 2007 Lion) which strongly resembles another advert created by a student from School of Advertising  (a winner of  a student award at the Clio 2005 Awards).

I don’t know about you guys, but the idea of a light stream going through the dog’s body and coming out of its other end doesn’t come up so often.

This probably “borrowed” advertising campaign promotes Pet Pantry’s Science Diet Dog Food in Australia. Three dogs, Snoop, Rocko,  and Fluffer, are inspected in a vet’s clinic, but the vet finds out that what goes in their mouths comes out the other end.

Award:  Silver Lion at Cannes 2007 ( for point of purchase posters in the outdoor advertising category)

Advertising Agency: JWT, Sydney, Australia

Executive creative director: Andy McKeon

And a similar  idea 3 years before..

(Student award at the Clio 2005 Awards)

School of Advertising (Academy of Art University in San Francisco).