Sometimes in order to make others notice your ads you have to create a hardly noticeable advertisement – so hardly, that it even make people bend to read it. People are very curious creatures so they will likely bend and read the little message – and boom the message makes fun of you bending, and trying to read it.
Je*s Jeans
The little message says: “At this moment, your bum is completely exposed. If it were in a sexy pair of jeans, it would attract attention all the time!”
It’s very effective strategy, but on the other hand, it could p*ss you of, that they make fun of you, and you won’t be willing to buy the jeans anymore.
Advertising Agency: Bruketa@Zinic, Zagreb, Croatia
Creative Director: Moe Minkara
Art Directors: Krunoslav Franetic & Daniel Vukovic
These ads would probably attract those who appreciate the copy, so you’ll see a lot of advertising people wearing them.
I don’t know how others will feel, though.