Messing with religion is always a good idea when you want to get noticed. But does it sell the product is another question. Could it be so, that it just chase away a big percentage of potential customers which are religious? What do you think? Well, I have to admit the ad is really funny

Advertising Agency: M&C Saatchi, Auckland, New Zealand
Executive Creative Director / Creative Director: Todd Waldron
Head of Art: James Bowman
Senior Art Directors / Senior Copywriters: Alex Dyer, Colin Mitchell
Designer: Woody
Account manager: Jo Harwood

But, it has been done before…

Tourism office from Brazil

And even one more time..

Pesca fishing Magazine – 2005
Source : Cannes Lions Archive,
Agency : Giovanni FCB (Brazil)