Kalahari.net is South Africa’s leading online store of books, music, DVDs, games, electronics and gifts. Their income directly depends on the level of piracy, and piracy is a sticky problem in this part of the world. Nevertheless, there is no such thing, which couldn’t be solved with creative advertisement! Kalahari.net released this truly creative and funny anti-piracy campaign.

You don’t want Darth Vader, Superman and Lara Croft out of the job, do you?

Agency: FCB, Cape Town, South Africa
Creative Director: Francois de Villiers