This ambient ad is of course far away from being new (released in 2008), but it’s so cool, that we just had to include it here on HookedOnAds. And the coolest thing about this bench is that it looks completely like the original KitKat chocolate. Moreover, it is communicating a proper message (bench = a place to relax and of course have KitKat). However even the best ads have drawbacks, and this time it’s birds. That wouldn’t look as tasty as it looks now with birds droppings.

Advertising Agency: JWT London, UK
Creative Director: Russell Ramsay
Art Director: Ben Markey
Copywriter: Mitul Shar
Released: December 2008

But wait! What do we have here? The picture below was uploaded to Flickr in 2004. Darn! It’s even older than we thought!

(image credits: Noah Dylan Goldblatt)