And you thought it only happens in the movies. One of the most creative commercials we have ever seen: lastminute.com – “when was the last time you went to the theater?” performed at Stansted Airport, London.
Those ad signs at the end of the video seems a bit forced, and it becomes evident that the performance was done not for the people at the airport, but for a much greater audience here on youtube (or any other tube). You can see this scheme all the time – let’s pretend that we are doing something for the people in some place, while we are actually recording and showing it for millions of viewers here on the net., which is the main target. Results? 500K+ views on youtube.
This is not that original.
Improv Everywhere did a “real-life musical” in a food court a while back.(back in March 2008)
http://www.youtube.com/watch?v=dkYZ6rbPU2M
And Verizon Wireless did this much better, FYI.
http://www.youtube.com/watch?v=VQ3d3KigPQM
Yes, it’s dancing and not a musical, but it’s much -simpler- in it’s exhibition. And it deals with things people like and care about…and there is classical music in it.