Lifebuoy is a brand of soap containing phenol originally marketed by Lever Brothers in England beginning in 1895. I have never heard about it, but it boast of being one of the most famous soaps in the world which has been on the market for over 100 years.  However, due to the latest rules from the EU in Brussels, they are no longer permitted to include carbolic (phenol) among the ingredients of the 85g bars of Red Lifebuoy Soap and are being deleted from the market.

History aside, we find this soap advertisement quite funny and creative. However, the dog looks too lovely, and the ad doesn’t convince me, that I need cleaning my hands. What about you?

Interesting fact: When the Philadelphia Phillies played at the Baker Bowl during the 1920s, an outfield wall advertisement for Lifebuoy stated, “The Phillies use Lifebuoy”. One night a graffiti artist sneaked in and added to the ad, “And they still stink”.

Advertising Agency: Lowe Indonesia Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Firman Halim
Copywriter: Anton Jaya
Art Director: Andruya Andrus
Illustrator: Evan, Magic Cube
Photographer: Jeremy Wong, Nemesis Picture