Main Drag Music is an instrument store, which customers range, as they say, from the doom metal guitarist to the jazz drummer, from the parents, who are buying instrument to their kids to biggest stars. These ads are really selling sex, drugs and rock’n’roll to us, but not the instruments. From the marketing point of view, the ad campaign is quite good, as it targets main musicians needs (fame, sex and cocaine). However showing a kid which is about to use cocaine (ok, it’s sugar, but it still stands for cocaine) is a shame. Well, we have to admit that the first ad is very creative.

Advertising Agency: The Side Project NYC, USA
Art Director: Carmine Coppola
Copywriter: Mike Sullivan