Strangely enough a lot of people don’t get the idea behind this ad. It’s simple! After you’ve walked past the billboard on the left, which is 3m long, you will be 197m from the McDonald’s. That’s hilarious. I’m loving it!
Advertising Agency: DDB Denmark
Creative Director: Jesper Schmidt
Art Directors / Copywriters: Anna Just Melson, Mikkel Møller, Bue Peitersen
Published: June 2009
Probably related ads:
McDonald’s – Make a Deal
McDonald’s – Free Coffee
Durex – Enjoy the Other Side
