I’m not a big fan of McDonald’s but when it comes to advertising I really start to like them. I bet no one could pass by these ads without stopping and actually reading the message.

Advertising Agency: Cossette West, Canada
Creative Director: Bryan Collins, Rob Sweetman
Copywriter: Michael Milardo, Bryan Collins
Art Director: Eric Arnold, Rob Sweetman

“To get the message out about a McDonald’s free coffee promotion, a common streetlight was transformed into a giant carafe pouring a cup of coffee”

Advertising Agency: Cossette West, Canada
Creative Director: Bryan Collins, Rob Sweetman
Copywriter: Michael Milardo
Art Director: Eric Arnold