Diagnosis: Life or death depends on only 0.003mm of latex.
Note: Yearly 3 million humans die world-wide because of the consequences of AIDS.
Treatment: Get informed. Finding out can protect against infection.

Advertising Agency: Jung von Matt, Germany

Have you noticed that social ads are probably the most shocking ones? However, I believe it can be justified , as words don’t impact us as much as one shocking image. Would you pay much attention to a message – “3 million humans per year die because of AIDS consequences.” I’m quite sure – no. And here we have this ad, which definetely grabbed your attention, making it possible to deliver the very same message.

p.s.: we cencored the breasts due to adsense policy