Passers-by could make 50-cent donations by throwing coins into slot in the poster. Piece by piece, the coins fill the acrylic cylinder of the injection’s syringe. Measurement units on the cylinder of the syringe show how many coins have already been donated and how many injections can be paid for with the amount – helping the Misereor relief organisation to vaccinate children around the world against infections.

We feel very excited every time we put and ad dedicated to helping other people, so let it be our 50 cents into this injection’s syringe.

Advertising Agency: Kolle Rebbe, Hamburg, Germany
Creative Director: Lorenz Ritter
Art Director / Copywriter / Illustrator: Felix Schulz
Graphic Design: Patrick Weber
Photographer: Max Bojovic
Other additional credits:
Producer: Martin Lühe
Project management: Jessica Gustaffson, Franziska Ziegler
Aired: June 2009