Creative advertising for creative people.

While shocking adverts with blood and death images might not shock you, the first ad of this particular CERCA campaign against pedophilia probably will. Maybe they have crossed the line with the first one, but it’s a serious problem, so the means to an end can be justified.

First message:  “Turn off the lights and help (child’s name) overcome his fear of the dark”

Second message: “Pedophilia. You might not see it, but it could be happening.| 70% of child abuse cases take place in their own home. To report call: 11 3115 6119. Children and adolescents reference center.”

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Award: Silver Clio 2009 (print)

Agency: Euro RSCG, Brasil, São Paulo

Sometimes in order to make others notice your ads you have to create a hardly noticeable advertisement – so hardly, that it even make people bend to read it. People are very curious creatures so they will likely bend and read the little message – and boom the message makes fun of you bending, and trying to read it.

Je*s Jeans

The little message says: “At this moment, your bum is completely exposed. If it were in a sexy pair of jeans, it would attract attention all the time!”

It’s very effective strategy, but on the other hand, it could p*ss you of, that they make fun of you, and you won’t be willing to buy the jeans anymore.

Advertising Agency: Bruketa@Zinic, Zagreb, Croatia
Creative Director: Moe Minkara
Art Directors: Krunoslav Franetic & Daniel Vukovic

This must be one of the most creative social advertisement campaign we’ve ever seen – the idea is so simple, yet the message is incredibly strong. The particular anti-war campaign was created by “Global Coalition for Peace” for an end to the war in Iraq. While the simple version of the ads show the power, the rolled-up version  show the consequences.

Agency: Big Ant International, New York

Creative Director: Alfred S. Park

Awards: CLIO 2009 (won gold), One Show Design Awards (won a Gold Pencil for Design (Public Service Poster)), One Show Awards (Silver Pencil for campaign).

Already more than 30 years Playboy magazine brings joy for many men, but things have slightly changed throughout the time…

This ad was created for the 31st anniversary of Playboy and is a perfect example of subtle advertising. Great idea and minimalism – we rate it 10/10.

Ad agency: Neogama BBH
Creative Director : Alexandre Gama

Pepsi recently posted their new ads all around Powell BART station in San Francisco. It was just large posters which say “JOY:, “POP”, “HOPE”, “SODA” and etc.. “So, what?” – you might say. For some it was just another ad campaign, but Lawrence Yang saw a different vision – “every time I see the logo, I can’t help imagining a big belly button in the middle…” So he decided to share his vision with others. Well, finally you know the truth – Pepsi Logo is actually a fat guys stomach!

While all this might look like a joke, it gets even funnier when you look at the Pepsi Max logo. It has nearly twice the caffeine of Pepsi’s other cola beverages. We’re not sure what drinking Pepsi Max is supposed to do for you, but based on what it did to this guys tummy here, we’d suggest staying away from it.

“You’ll never look at the Pepsi logo the same again =)” – L.Yang

Children often forget, that eating sweets is harmful for their teeth. Colgate figured out a very creative way to remind it and, of course, remind about the company itself.

Now you’ll never forget to do it!

Advertising Agency: Y&R, Bangkok,Thailand
Executive Creative Director: Marcus Rebeschini, ShenGuan Tan

Quite an interesting advertising approach – it’s like telling – this is the same old beloved thing, but now it’s even cooler! It’s win-win strategy – you satisfy those in love with traditions, and those in search of new things. The same old beloved cartoons, but this time they’re even cooler!

Agency: DDB, Germany
Creative Directors: Amir Kassaei, Bastian Kuhn, Alexander Weber-Grün