Creative advertising for creative people.

When I first saw this ad, I thought – wow, that’s such a simple and cool idea! But..

Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Director: César Ojeda
Art Directors: César Ojeda, Rodrigo Geisse
Copywriter: Raúl Estrela
Photographer: Pato Pescetto
Account manager: Alexis Sfeir

…when I saw the one below, I wasn’t as happy as I was, nevertheless…

“Live beyond the kitchen. Effortless recipes at www.tarladalal.com”

Advertising Agency: RMG Connect, Mumbai, India
Creative Directors: Kishor Shembekar, Ananda Mazoomdar
Art Director: Kishor Shembekar
Copywriter: Ananda Mazoomdar
Photographer: Vishal Bhosale
Image Retoucher: Milind Aglave
Published: January 2008

…it was not the end, and when I saw the last one, I became very sad

Of course I’m joking here, but doing the same over and over again is not cool, especially when there are spoilers like hookedonads.com.

Passers-by could make 50-cent donations by throwing coins into slot in the poster. Piece by piece, the coins fill the acrylic cylinder of the injection’s syringe. Measurement units on the cylinder of the syringe show how many coins have already been donated and how many injections can be paid for with the amount – helping the Misereor relief organisation to vaccinate children around the world against infections.

We feel very excited every time we put and ad dedicated to helping other people, so let it be our 50 cents into this injection’s syringe.

Advertising Agency: Kolle Rebbe, Hamburg, Germany
Creative Director: Lorenz Ritter
Art Director / Copywriter / Illustrator: Felix Schulz
Graphic Design: Patrick Weber
Photographer: Max Bojovic
Other additional credits:
Producer: Martin Lühe
Project management: Jessica Gustaffson, Franziska Ziegler
Aired: June 2009

Despite what everyone says about the ad being poorly executed, we say, maybe, but overall the ad is good. An ordinary viewer probably doesn’t even notice those flaws, he only sees a strong image with a strong message. I believe, that those who play poker will easily get it and enjoy. If it was the other way around – superb execution, but a lame concept and weak message communication – the ad would be a waste of money.

“Star City Casino. September 5-13 Hunt around at biggamepoker.com.au”

Advertising Agency: Junior, Brisbane, Australia
Creative Director: Jonathan Drapes
Art Director: Sharon Edmondston
Copywriter: Misha McDonald
Account Manager: Rebecca Myers

Wouldn’t  You like to drink a cup of tea with your favorite politicians, Royal Family members, or even striptease stars? Royal tea designed some cute tea bags with various characters, so now you can choose your best tea break companion.

Well, maybe  an old lady in your tea doesn’t look very tasty, but it’s only funnier that way, and humor sells.

Company: Donkey Products

“A Cubs game sponsorship was used as a platform for more than traditional fan swag, a pile of cars was stacked up outside the stadium along with a sign. The car pyramid drew crowds of passersby snapping pictures, and drove viewers to ChicagoNow where the popular “Parking Ticket Geek” blog is housed.”

We think it’s nice, because it is one of those rare cases when ambient ad does its job of catching passerby’s attention in the place it was executed, and is  not only a photograph for shows.

“Call me crazy, but I think Chicago needs more parking”

Advertising Agency: Zig, USA
Creative Director: Stephen Leps
Art Director: Janay Blazejewski
Copywriters: Geoff Berg, Natalie Taylor
Strategic Planner: Ryan Wilson
Team Leader: Carlie Naftolin
Retoucher: Jeremy Thompson
Studio: Mazen Mansour, William Leung
Print Production: Jen Dark
Music Company: RMW
Music Director: Ted Rosnick
Sound Designer: Tyson Kuteyi

Diagnosis: Life or death depends on only 0.003mm of latex.
Note: Yearly 3 million humans die world-wide because of the consequences of AIDS.
Treatment: Get informed. Finding out can protect against infection.

Advertising Agency: Jung von Matt, Germany

Have you noticed that social ads are probably the most shocking ones? However, I believe it can be justified , as words don’t impact us as much as one shocking image. Would you pay much attention to a message – “3 million humans per year die because of AIDS consequences.” I’m quite sure – no. And here we have this ad, which definetely grabbed your attention, making it possible to deliver the very same message.

p.s.: we cencored the breasts due to adsense policy

Polish version of Microsoft had photoshoped out the black guy, but they still left his black hand. However, it is probably funny only for us, but not for Microsoft and especially not for the guy who shopped the image.

Microsoft tells CNET, “We are looking into the details of this situation. We apologize and are in the process of pulling down the [Polish] image.”

Currently they returned the un-shopped version to the polish website, but still the screenshots are all over the net, so we say – FAIL!

english version:http://www.microsoft.com/businessproductivity/default.mspx

polish version: http://www.microsoft.com/poland/businessproductivity/default.mspx