Creative advertising for creative people.

As I’m not an expert on gay stuff, all I can say is that this ad made me smile. I also have a feeling that it is effectively communicating with its target queer audience (gay people like asses). However no matter how cool and creative this ad is, I wouldn’t travel with these guys.

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Director: Timm Weber
Art Director: Sebastian Kaufmann
Photographer: Clemens Ascher
Illustrator: Torsten Lass
Copywriter: Mathias Brueckner

Challenge:

Based on concept: “Sometimes it’s all you need to wear”, the mission was to create an unprecedented awareness campaign that will motivate consumers to purchase Christina Aguilera’s new perfume.

Solution:

Tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country.

Results:

Reaching over 1,500,000 consumers, the campaign led to the highest sales ever for a new perfume in Israel and got extensive news coverage in newspapers, TV and online. The perfume was sold out in less than a week.

Advertising Agency: Mizbala, Tel-Aviv Yafo, Israel
Creative Director: Guy Dayan
Released: January 2009

Strangely enough a lot of people don’t get the idea behind this ad. It’s simple! After you’ve walked past the billboard on the left, which is 3m long, you will be 197m from the McDonald’s. That’s hilarious. I’m loving it!

Advertising Agency: DDB Denmark
Creative Director: Jesper Schmidt
Art Directors / Copywriters: Anna Just Melson, Mikkel Møller, Bue Peitersen
Published: June 2009

The ad is of course not new, nevertheless it’s still great, and won Gold Lion in Cannes few years ago. It is said that “In Advertising, Less is More”, and it is a great example of this. Thumbs up for the copywriter!

Advertising Agency: TBWA\Vancouver, Canada
Creative Director / Copywriter: Paul Little

A similar concept has been used before, and you can see it below.

Just a simple line, thats it. Which one do you find better?

“The idea of this ad is to promote Tyskie beer among young people in a more involving way. We installed “Beer mugs stickers” behind door handles of restaurants, pubs, shops, etc. When people are opening the door they can easily imaging themselves drinking beer”

Two problems with this ad: 1) already done by an agency in India for Kingfisher Beer 2)if your child opens these doors, will it be cool then?

Other than that, the ad is really cool, creative, fun and etc.

Art Director: Michał Kamiński
Copywriter: Kamil Kowalczyk
Released: May 2009

The idea was probably “borrowed” from this ad:

We heard some feminist women say, that these ads are aimed at pervert guys, but why dig so deep? The ads make us smile and clearly delivers the message – we like it!

Advertising Agency: Publicis India
Executive Creative Director: Emmanuel Upputuru
Creative Director: Anindya Banerjee
Creative Group Head/ Art Director: Raylin Valles
Copywriter: Emmanuel Upputuru

Ok, the work of course has some flaws, cause the percentage of the crash possibility is nonsense, and driving 26 Mph won’t necessary  get you in hospital for 26 days. But the main idea behind this is not about being exact and scientific, the idea is to get our attention, and think for a while. It could not work on many of us, but if it saves 1 life – it was worth doing. Nice idea, minor flaws with execution, overall a tight job.

Advertising Agency: Cramer-Krasselt, Milwaukee, USA
Creative Director: Chris Jacobs
Art Director: Brian Steinseifer
Copywriter: Jim Jodie
Released: April 2009