Creative advertising for creative people.

Some think this picture is cute and funny, others find this racist or even politically incorrect. In any case, ad, which generates lots of discussions is an ad which get noticed. So part of the success is reached, another question is what kind of impression it conveys to the costumer. For me it gives this playful and fun feeling, which reminds of childhood, and ice cream is all about fun, right?

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Published: March 2009

Great idea, and even better execution. I like the style of illustrations as they looks really cute and give such a positive feeling. Sadly, the positive feeling is gone when I look at funslippers.de prices, which are around 30 EU (~43$) for one pair of slippers. Keeping that in mind, I’d buy the bunny slippers and start reselling.

Advertising Agency: Publicis, Frankfurt, Germany
Creative Directors: Stephan Ganser, Jörn Welle
Art Directors: Merlin Kwan, Anne Henkel
Copywriter: Florian Fehre
Illustrator: Anne Henkel
Published: January 2009

Of course, with a knife-shaped bookmark it would look better. Nevertheless, it’s a simple and creative way to embrace the qualities of a knife,  looks aesthetic and doesn’t disfigure the book. However, advertising community says it was done many times, but I’ve never seen this concept before. Cool, huh?

Advertising Agency: Leiaute Propaganda, Salvador, Brazil
Creative Directors: Raul Rabelo, Carlos Andrade
Released: July 2009

Disconnect for a while. Read a book. However Tzomet Sfarim forgot, that there are a lot of books online, and you can read one without disconnecting. Nevertheless, messing up with big brand names (in this case facebook) is always a good advertising tactics, as it often leads to cheap popularity. Overall, it’s a nice ad spoof.

Advertising Agency: Brickman, Ramat Gan, Israel
Creative Director / Art Director: Yotam Sharon
Copywriter: Ronni Azulay
Published: December 2008

This is not a banned commercial, nor it was made in Germany. The ad is said to be the spec work directed by Max Issacson, at Greencard Picture. The New York Press reports that A New York City-based director produced the commercial without Sprite’s permission.

According to  John Jones IV, the male model pictured in the video: “The funny thing is, it’s a spec commercial–it’s not even real,” Jones said.

Original ad was pulled from YouTube due to a copyright claim but you can view it below on this embed video from adland.tv.

Credits:

Production company: Greencard Pictures.

What can we learn? Messing with some big and famous brands can bring fame and success.

A bit nasty, but still creative and never seen before work by advertising school students. Their info:

Briefing

Clearasil is a pharmaceutical gel designed to fight Acne, widely used by teenagers on puberty. Its image is very strong near this target but not so strong among general practitioners. The biggest medical class in Portugal.  That’s why they’re launching the new Clearasil pills. We needed a different approach to make them prescribe this new Clearasil.

Solution

The solution was to use the product itself to promote our message: “May this be the last time. The end of acne starts with Clearasil”. To disseminate the properties of the product among general practioners, people’s ilustrated faces were glued on the back of a product sample. When the movement to open the pill blister is made, one has the feeling of squeezing a pimple. With Clearasil, its the last time.

Results

In the first 3 months of promotion Clearasil increased its prescription 45% in general practitioners. A second edition of the promotion his on its as not only general practitioners requested more samples, but also dhermatologits.

Advertising School: Hambre, Leo Burnett Lisbon School
Creative Directors: Chacho Puebla
Art Directors: Pedro Vicente
Copywriter: Fernando Christo
Illustrators: Bruna Guerreiro, Ricardo Mico Toledo, Renato Lopes
Released: 2009

For Tibits, a large vegetarian restaurant chain in Switzerland, over-sized forks have been fixed to trees in major parks and in main outdoor shopping areas all over Switzerland. Looks like  a piece of a fresh broccoli, doesn’t it?

What can we learn: 1) big things catch our attention 2) people love seeing real world things incorporated in an advertisement

Very, very original, interesting and clear, we rate it 10/10.

Advertising Agency: Wirz/BBDO Switzerland
Creative Director: Matthias Freuler
Art Director: Priscilla Kämpfer
Released: April 2009