Creative advertising for creative people.

Who: Jason Sadler

What: www.iwearyourshirt.com

How much: $66,795 at the end of the year.

How: In this up and down economy I’m outsourcing my wardrobe (namely shirts) to corporate America and you! I’m going to wear a different shirt for 365 days straight in 2009, take multiple pictures throughout my day and blog about it. Days are sold at “face value” so January 1 is $1 and December 31 is $365.

(This is how he looked yesterday on July 17 as an Urban Cowgirl)

Eureka moment: I was laying bed at 3am racking my brain for a way to make some extra money without actually “working” and it came to me…

His tips for us: The first and most important thing is that nothing is an overnight success. Before I started wearing shirts, I was constantly trying to meet new people, connect with more friends on Facebook, grow my Twitter followers and get my name out there.

Another tip would be to not drink the ‘hatorade’. I created an internet based idea and with that comes all of the haters. Take these things with a grain of salt, ignore most of them and hope that those people get grounded and can’t use the computer in their parent’s basement.

And last but not least, stay true to what you believe and know that if you are dedicated the sky is the limit. People are paying me to wear their shirts!!

Results: 356 of 365 Days Have Sold – ONLY 9 Days left for purchase in December.

Similar project we’ve found: A girl wearing t-shirts: http://girl.inyourshirt.tv/, and another crazy guy named Andy Warburton who will wear your T-shirt  ALL YEAR LONG http://www.iwearyourtshirt.com/

2 years ago I got a T-Shirt with a message “My friend went to UK and all I got was this lousy T-shirt”. Pretty funny, but this time the very same concept was used as a parody in a very different context. Below is the sample of T-shirt and letter which were sent to mothers by PIA (Peace in Action), whose sons soon will be called to duty by the Austrian army.

There are two alternatives in Austrian army:

• Obligatory army duty, there people use weapons and sometimes are sent to missions abroad. (for example to Chad.)
• Alternative peaceful civilian service.

PIA is campaigning for mothers, to help their sons to choose that second, alternative way. I believe that every mother that got this T-shirt example put a lot of energy convincing their sons to choose the peaceful services. The campaign is indeed creative, and targeting the right people (sensitive mothers). Thumbs up!

Advertising Agency: CMF studios Wien-Hamburg, London

Creative Directors: Andreas Spielvogel, Thomas Tatzl

According to Chinese condom brand makers Elasun, archery, swimming, cycling, basketball and rings have been voted safest of all Olympic disciplines of Beijing. And what do we need from condoms? Yes, safety. Hmm.. safe condoms and safe sport disciplines, how is this related? Eureka!

Despite the fact that the English slogan “Sports make you health” seems somewhat broken,  this is a very clever set of ads which went viral on the Chinese internet during Beijing Olympic games.

P.S.: we know that these ads might not be new for you, but as we are still quite a small website, we are adding older stuff too.

And you thought it only happens in the movies. One of the most creative commercials we have ever seen:  lastminute.com – “when was the last time you went to the theater?” performed at Stansted Airport, London.

What could be more disgusting than finding a roach  (or some very realistically looking advertising) in your magazine, while you’re comfortably sitting on a couch, having a cup of coffee in the morning? Oh, this is so disgusting, that it automatically calls to action. Moreover, there is a message “All it takes is  a small crack for a cockroach to enter your home.” Oh my god, it could happen to me also! I have to use Terminix services!

Just kidding, I wouldn’t be scared of the idea, that they MIGHT come to my house. However,  if there were  roaches living in my house, I would definitely think about ordering Terminix services. Creative? Yes. Convincing? Yes. Calls to action? Yes!

Another idea is also a very creative one, however, it’s main disadvantage is, that it can be only seen  for a small group of people passing by this house. On the other hand, a photo of this house was meant to be spread in the mass media, however a photo is 100 times less convincing then seeing this house with your own eyes.

The sign says:  “Get to termites before they get to you. Terminix”

Advertising Agency: Publicis, Dallas, USA
Creative Directors: Pete Voehringer, Steve Grimes
Published: May 2009

Challenge

With 0$ budget, we had to create mass media exposure alarming New Yorkers about the thousands of children dying daily from a lack of clean water, and the urgency to help with donations to UNICEF.

Implementation

We bottled dirty water in 8 lethal varieties, made a vending machine for it, and launched it in Manhattan for 1$. “DIRTY WATER from developing countries” was designed to shock the public while inviting them to  donate into the machine, via text message, or online.

Results

This innovative, low cost outdoor-media/space engaged over 7.500 pedestrians, attracted worldwide media coverage, and increased the number of donation beyond all expectations/ the wide media exposure continues generating online and text message donations to UNICEF.

“Thirsty? So are millions of people around the world with no access to clean drinking water. 4,200 children die of water-related diseases everyday. Help provide safe drinking water to developing countries. Donate today. You wouldn’t drink dirty water. No one should. Donate now by texting TAP to 864233 (UNICEF) or visit tapproject.org.
Just a dollar provides a child with 40 days of clean drinking water.”

Advertising Agency: Casanova Pendrill, NY, USA
Executive Creative Director: Elias Weinstock
Creative Director: Alejandro Ortiz
Copywriters: Beto Arévalo, Dámaso Crespo
Art Directors: Dámaso Crespo, Beto Arévalo
Released: March 2009

Challenge: Swiss Skydive may be the biggest skydiving school in Switzerland, but it lacks the cash to launch a large-scale advertising campaign.

Solution: They fitted the floors of the elevators in multi-storey buildings with special panels that gave elevators users the feeling they were in the free fall.

Results: Extensive TV and press coverage in regional and nationwide media.

Advertising Agency: Wirz/BBDO, Switzerland
Creative Director: Matthias Freuler
Art Directors: Kim Sokola, Rahel Boesinger
Released: January 2009

Everyone says – the idea is awesome, cool, very creative, and blah blah blah. So let’s be different and criticize it. Firs of all, it’s not realistic, because the picture won’t change when you arrive at the bottom, second the concept is not new (see the ad below).

Well, ok, ok, it’s still a very good example of guerrilla marketing.