This is such a simple, but together a brilliant idea. Strange that nobody thought of this before.
Of course, there are some minor drawbacks. While the main idea and message to the viewer is – the glue instantly holds, the question arises – “how come this glue doesn’t dry instantly?” We rate this ad 8+.
Agency: DDB Germany, Düsseldorf, Germany
Creative Directors: Alexander Reiss, Oliver Kapusta
Art Director: Markus Rittenbruch
Copywriter: Shahir Sirry
Photographer: Christian Stoll
Published: September 2009
Probably related ads:
13th Street Channel – The Art Of Frightening (Ad Campaign)
Funslippers – Just Fun (cute and funny ads)
Mirador – Music & Gastronomy (cool but done over and over)
