Ok, the work of course has some flaws, cause the percentage of the crash possibility is nonsense, and driving 26 Mph won’t necessary  get you in hospital for 26 days. But the main idea behind this is not about being exact and scientific, the idea is to get our attention, and think for a while. It could not work on many of us, but if it saves 1 life – it was worth doing. Nice idea, minor flaws with execution, overall a tight job.

Advertising Agency: Cramer-Krasselt, Milwaukee, USA
Creative Director: Chris Jacobs
Art Director: Brian Steinseifer
Copywriter: Jim Jodie
Released: April 2009