“The early detection examination for prostate cancer no longer takes place where it would be expected. A simple blood test in the crook of the arm suffices. Preferably early on. Ask your doctor and gain information on www.prostatakrebs.ch”
Yes, a prostate examination is no longer involving your tail, but only the vein on your arm. No more disgusting procedures!
Keeping in mind, how important the message of this ad is, I am very glad that it was implemented in such a creative way. It instantly catches attention, and communicates the message very clearly. Love it, 10/10.
Advertising Agency: Jung von Matt/LIMMAT Zürich, Switzerland
Executive Creative Director: Alexander Jaggy
Copywriter: Samuel Knaus
Photographer: Gerhard Merzeder
Award: Cannes Lion 2009
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BC Lung Association – For more info on lung cancer keep smoking
Tibits – Very Very Fresh Vegetarian Food
Pattex Glue – Instant Hold
