As I’m not an expert on gay stuff, all I can say is that this ad made me smile. I also have a feeling that it is effectively communicating with its target queer audience (gay people like asses). However no matter how cool and creative this ad is, I wouldn’t travel with these guys.

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Director: Timm Weber
Art Director: Sebastian Kaufmann
Photographer: Clemens Ascher
Illustrator: Torsten Lass
Copywriter: Mathias Brueckner