When it comes to making an effective ad campaign that will be remembered shocking ads or shockvertising is a way to go.  Advertising Agency Shackleton from Madrid, Spain, have selected this way and made really creepy ads for the 13th Street (Calle 13) horror channel. It’s design and photography were highly appreciated by advertising specialists. Black humor and offensive images must be a killer mix when advertisers want to reach their audience,  especially when used in the right content – such as horror channel advertising.

They also had another more subtle campaign that can be seen here: Just Be Patient – Crimes Start at 20:13 (13th Street Channel Ad Campaign).