If you haven’t guessed yet this lovely sticker is a toilet tissue promotion.
The objectives of this campaign were:
1) promote the fact that Silk soft is 100% recycled
2) make some awareness on a low budget
Idea: to communicate that Silk soft is truly 100% recycled by putting stickers on standard toilet tissue dispensers on selected public toilets around Copenhagen.
Some ideas that may pop into your head: who would wipe his ass on toilet paper who has already been in someone else’s ass? And why the paper isn’t brown?
99% percent say it’s disgusting and gross but if people are talking about it, then it is successful. We can talk and talk about it, but in the end it’s all about their sales.
Advertising Agency: By Far, Denmark
Creative Director / Art Director: Benjamin Bidstrup
Copywriter: Michael Jacobsen
Photographer: Hans Nygaard
Released: January 2009
Probably related ads:
Guinness – Enjoyed since 1759 (FAIL!)
McDonald’s: 200m-197m
Frontline – Get Them Off Your Dog
If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks” Leo Burnett. Most likely they haven’t finished reading this quote