Challenge: Swiss Skydive may be the biggest skydiving school in Switzerland, but it lacks the cash to launch a large-scale advertising campaign.

Solution: They fitted the floors of the elevators in multi-storey buildings with special panels that gave elevators users the feeling they were in the free fall.

Results: Extensive TV and press coverage in regional and nationwide media.

Advertising Agency: Wirz/BBDO, Switzerland
Creative Director: Matthias Freuler
Art Directors: Kim Sokola, Rahel Boesinger
Released: January 2009

Everyone says – the idea is awesome, cool, very creative, and blah blah blah. So let’s be different and criticize it. Firs of all, it’s not realistic, because the picture won’t change when you arrive at the bottom, second the concept is not new (see the ad below).

Well, ok, ok, it’s still a very good example of guerrilla marketing.