Ouch! That was fast. It’s “The new Tardiz Bicycle Helmet – Designed to Make You Faster”.
This is the kind of ads that you either like or hate. Who cares that many people complain about the cruelty of the campaign? These complains just reinforce the effectiveness of the advertisement. Provoke and shock the people and they will do the rest job of advertising for free (blogs, tweets, emails etc.). Ok, maybe it’s a bit too much, it could have been only a tail, but then I wouldn’t even be talking about it right now, would I?
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson
Illustrator: Philippo Comarella
Probably related ads:
Shocking Ads for TV Channel 13th Street (Calle 13)
queer-travel.de – the Other Side of America
Sick(i.e. you need therapy).