What could be more disgusting than finding a roach  (or some very realistically looking advertising) in your magazine, while you’re comfortably sitting on a couch, having a cup of coffee in the morning? Oh, this is so disgusting, that it automatically calls to action. Moreover, there is a message “All it takes is  a small crack for a cockroach to enter your home.” Oh my god, it could happen to me also! I have to use Terminix services!

Just kidding, I wouldn’t be scared of the idea, that they MIGHT come to my house. However,  if there were  roaches living in my house, I would definitely think about ordering Terminix services. Creative? Yes. Convincing? Yes. Calls to action? Yes!

Another idea is also a very creative one, however, it’s main disadvantage is, that it can be only seen  for a small group of people passing by this house. On the other hand, a photo of this house was meant to be spread in the mass media, however a photo is 100 times less convincing then seeing this house with your own eyes.

The sign says:  “Get to termites before they get to you. Terminix”

Advertising Agency: Publicis, Dallas, USA
Creative Directors: Pete Voehringer, Steve Grimes
Published: May 2009