This ad clearly communicates a message, that “the grass is always greener on the other side of the fence.” Ok let’s think for awhile… This means, that if I travel somewhere (go to the other side), the side that I’ve been before becomes the greener. This leads to a conclusion – traveling is worthless. Or am I digging too deep?

Oh, almost forgot to mention that this campaign leads to Terra Brazil’s tourism portal, www.terra.com.br/turismo.

Advertising Agency: DDB, Brazil
Copywriter: Otavio Schiavon
Art Director: Gustavo Victorino
Creative Directors: Marcelo Reis, Guilherme Jahara, Rodolfo Sampaio, Julio Andery, Sergio Valente
Ilustrator: Gustavo Victorino

P.S.: the idea might be borrowed from this ad: