Watch is not only for telling the time. It is the accessory and the part of your image, so before buying you should try it on. Sometimes it takes a long time while you find something what you like. The Big Pilot’s Watch gave the opportunity to try it’s watches while riding a bus – when you see it everyday, you may not want to see anything else on your wrist 
Probably related ads:
Fisch Franke – the Living poster Filled with Water and Real Fish (cool or cruel?)
Durex – Enjoy the Other Side
