For Tibits, a large vegetarian restaurant chain in Switzerland, over-sized forks have been fixed to trees in major parks and in main outdoor shopping areas all over Switzerland. Looks like  a piece of a fresh broccoli, doesn’t it?

What can we learn: 1) big things catch our attention 2) people love seeing real world things incorporated in an advertisement

Very, very original, interesting and clear, we rate it 10/10.

Advertising Agency: Wirz/BBDO Switzerland
Creative Director: Matthias Freuler
Art Director: Priscilla Kämpfer
Released: April 2009