Of course, with a knife-shaped bookmark it would look better. Nevertheless, it’s a simple and creative way to embrace the qualities of a knife, looks aesthetic and doesn’t disfigure the book. However, advertising community says it was done many times, but I’ve never seen this concept before. Cool, huh?
Advertising Agency: Leiaute Propaganda, Salvador, Brazil
Creative Directors: Raul Rabelo, Carlos Andrade
Released: July 2009
Probably related ads:
Swiss Skydive – Free Fall (scary?)
Volkswagen – Absurdly Low Consumption (Polo BlueMotion Ad Campaign)
Tyskie – Beer Mugs Stickers
