“The idea of this ad is to promote Tyskie beer among young people in a more involving way. We installed “Beer mugs stickers” behind door handles of restaurants, pubs, shops, etc. When people are opening the door they can easily imaging themselves drinking beer”

Two problems with this ad: 1) already done by an agency in India for Kingfisher Beer 2)if your child opens these doors, will it be cool then?

Other than that, the ad is really cool, creative, fun and etc.

Art Director: Michał Kamiński
Copywriter: Kamil Kowalczyk
Released: May 2009

The idea was probably “borrowed” from this ad: